SID Action Plan

The Challenges that exist that Swim in 1 Day SID Africa seeks to combat:

• ⁠90% of global drowning deaths occur in Africa and developing countries (WHO).
• A 2024 UNEP study reveals that over 90% of natural disasters are linked to water, emphasizing the importance of swimming as a vital survival skill (Preparedness)
• National statistics show a staggering 27,000 annual drowning deaths in various water bodies.
• Recent data from ReliefWeb (September 2024) highlights the devastating impact of seasonal flooding in Nigeria, affecting over 137,000 people, resulting in 68 “known”deaths, and displacing nearly 20,000 individuals.
• Climate change is exacerbating extreme weather events, such as floods and cyclones, particularly in regions with inadequate infrastructure (Greenpeace).
• Globally, over 1.3 billion people live with disabilities (16% of the world’s population), with the majority residing in developing countries and facing significant challenges, including stigma, discrimination, poverty, and exclusion.
• People with disabilities and the less privileged are disproportionately affected by climate change, natural disasters, and drowning accidents, often being the “unaccounted for” victims being that they are the most vulnerable.
• In many African countries, accurate data on victims is scarce, hindering inclusive economic growth and awareness about individual responsibilities towards a safer and more secure future.
• Disregard for Civic Responsibilities: Widespread ignorance about climate change and its consequences leads to disregard for civic responsibilities regarding climate action and disability awareness and inclusion.
• Impact on Economic Growth: The exclusion of disabled talents from climate action and economic opportunities hinders inclusive economic growth and development.

Inclusive economic growth especially involving people with disabilities is rarely prioritized in most African societies. Instead, there is often a conscious tendency toward exclusion. Widespread ignorance about our collective responsibility to ensure justice and fairness for people with disabilities persists. A deliberate effort to eliminate this ignorance is essential.

FACT: Swimming is the best & most important layer of protection against drowning.

FACT: “Knowledge is power” Combatting climate ignorance, through deliberate and consistent mass education and sensitization is key.

FACT: Realizing sustainable socio-economic development goals in Africa would happen much faster through a deliberate inclusive socio-economic plan.

The inability to empathize and see or value what people could bring to the table beyond their physical appearances, while appreciating and recognizing that there is much more to a person than the physical is the worst form of disability that could exist.

Swim Guru Emeka

PLAN ANALYSIS

The SID ACTION PLAN is our strategic solution to the existential problem based on the unique 3 CMC dimensions that only the SID Project possesses, which we are activating in stages.

CHARITY

The main objective is to make swimming affordable for all.
Focus: Teaching survival swimming at the fastest rate possible to Africans with special consideration for the most vulnerable: People with disabilities & Less privileged.
Implementation: SID Students Scholarships & SID Coaches Scholarships.
Long-term goal: Get African governments to approve and implement the 2 weeks (6 classes) Intensive yearly or termly SID obligatory classes for Public Schools.
The Construction of a Unique World Class Swimming Academy.

MOVEMENT (Active & Supportive)

The main objective is to build a community of like-minded, committed changemakers who will actively strategize, execute, and organize a series of initiatives to advance our shared SID mission, vision, and goals. These Goodwill Ambassadors may include anyone capable of contributing—celebrities, influencers, philanthropists, and everyday people.

Active members will include permanent volunteers and staff.
Supportive members will consist of temporary or visiting volunteers, sponsors, and donors who contribute remotely but still play a vital role in supporting our work.

CAMPAIGN

Main Objective: To raise widespread awareness about swimming education, spreading knowledge in African communities about its urgency, importance, and life-saving relevance, especially in the face of today’s climate emergency. The goal is to make swimming education inevitable and accessible, ultimately eradicating or reducing drastically the Black drowning pandemic in Africa.

Focus: Reaching the most vulnerable populations through a strategic, well-structured campaign that ensures comprehensive coverage across all areas.

Implementation Strategies:

• Producing impactful documentaries and short films.
• Creating engaging radio and TV jingles, shows, and dedicated airtime for swimming, climate awareness, and disability inclusion.
• Running consistent educational campaigns in schools, churches, marketplaces, shopping malls, and on the streets.
• Hosting outreach programs for corporations, societies, and community groups.
• Distributing branded awareness materials (e.g., shirts, souvenirs).
• Utilizing billboards, social media campaigns, and influencer collaborations.
• Leveraging swimming pools and beach programs.
• Organizing special music and swimming events for education, awareness, and fundraising.

Long-term goal: A cultural and societal paradigm shift driven by international media coverage, strategic collaborations, and sustained public engagement.

2023 IMPART